DISCOVER
SANTA CRUZ CALIFORNIA

Santa Cruz is unquestionably the quintessential California beach town - that's why it's been the setting for several movies, including The Lost Boys!

In fact, Santa Cruz was the original Surf City - it's where Hawaiian royalty first introduced surfing to the mainland!

SANTA CRUZ CALIFORNIA - QUINTESSENTIAL BEACH TOWN

Why do we consider Santa Cruz to be the epitome of a beach town?

First of all, it has all the necessary requirements:

• Beautiful beaches for wading, long walks, swimming, building sandcastles, body-boarding
• Great surfing spots for both beginners & experienced surfers
• A municipal wharf where you can stroll hand-in-hand, shop for souvenir trinkets, dine on seafood, or even fish for your own
• Salt water taffy being stretched in the window of the candy shop for you to watch in amazement
• And the Best of the Best - it has the Santa Cruz Beach Boardwalk, complete with amusement park rides, games, and amusement park foods

Second, Santa Cruz has that carnival atmosphere that we all associate with beach towns - it makes you feel like you could run away and join the circus!

Fact is, there was a time when nearly every little town along the Northern California coast (including San Francisco) had its beach town area & amusement park. But, alas, Santa Cruz California is one of the last of its kind.

And for the time being - perhaps because of its uniqueness - this little beach town seems hale & hearty. Which is good for all of us who like to indulge our nostalgia and who want to create that same nostalgia for our children & grandchildren!

IS THERE MORE TO SANTA CRUZ CALIFORNIA?

There most certainly is!

Explore Santa Cruz and you'll discover an attractive downtown shopping area with tree-lined streets, coffee houses, booutiques, outdoor bistros, sidewalk performers, and more.

Santa Cruz also has its Bohemian side - untraditional lifestyles; the belief that impoverishment is desirable, especially for artists; anti-establishment political and social views - the gypsies of today, if you will.

You'll find that Santa Cruz is a very Green city with a strong conservation ethic - and they're serious about it! If you want to do business in Santa Cruz California, you'd better be Green . . .

Santa Cruz also has a rich history, beautiful neighborhoods, fine wining & dining, well-preserved Victorians, theaters & galleries -

And it has bragging rights to the beautiful campus of UC Santa Cruz, which sits atop 2001 acres of rolling, forested hills overlooking the Pacific Ocean & Monterey Bay - one of the best views in all of Santa Cruz County!

SANTA CRUZ CALIFORNIA IS TRULY UNIQUE

You might come originally for the Boardwalk - and do enjoy that experience because it's way too much fun - but also seek out the other Santa Cruz; the downtown, the parks and greenbelts, the cultural attractions & events, and the historic places. You won't be sorry that you did!

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